• Home
  • Cross Stitch Kits
  • Cross Stitch Kit Subscriptions
  • Digital Patterns
  • Digital Pattern Subscriptions
  • About
  • Contact
0
  • Home
  • Cross Stitch Kits
  • Cross Stitch Kit Subscriptions
  • Digital Patterns
  • Digital Pattern Subscriptions
  • About
  • Contact
Season of the Stitch
The Beginner’s Guide to Web Marketing

The Beginner’s Guide to Web Marketing

 

Digital marketing helps your brand to have a strong online presence. This guide is for small business owners, freelancers, startups, independent artists, and anyone interested in expanding their knowledge in web marketing. It will help you master the basics of online marketing.

 

Here are some tips that will help you plan your online marketing strategy:

 

 

Search Engine Optimization (SEO)

 

This is the process of increasing the quality and quantity of site traffic through organic search results. Search Engine Optimization takes time, and doesn’t give instant results, that’s why it is considered to be the hardest practice of digital marketing. With an effective SEO strategy, you are able to keep up with your competitors, grow your website traffic, build brand identity, and improve your conversion rate.

 

 

Social Media Marketing (SMM)

 

This form of marketing is based on social media. Depending on the type of your business, and on your preferred budget, you can determine the social network you want to go with. As long as you create engaging content for your target audience, you will be able to communicate with them without any considerable investments.

 

 

 

 

Email Marketing

 

Email Marketing plays an essential role in reaching and engaging your audience. It will help you build a community, and allow you to personalize your messaging based on customer actions. This is one of the most efficient tactics for growing your audience, strengthening relationships, boosting sales, and reaching people on any device.

 

“I want to do business with a company that treats emailing me as a privilege, not a transaction,” - Andrea Mignolo

 

 

 

Crowd Marketing

 

This form of marketing is aimed at spreading brand awareness or interest in your product through involving a large number of people on different social platforms such as Quora, Facebook Groups or Reddit. Crowd Marketing is especially useful for small businesses who are on a low budget and who want to be able to narrate the story of their business.

 

Unknown User

19.02.2020

Uncategorised

Copyright and Commercial Use of Patterns

We don’t mind if you use our patterns to create finished handcrafts, home decor, clothes or art pieces to sell, provided you acknowledge Season of the Stitch on the product label and/or product description. We also appreciate a link back to original product page in our store.

If you aren’t quite sure what this all means, here are a few examples:

It is perfectly fine to:

  • Show your cross stitch project to your friends at embroidery club.
  • Post photographs of your finished cross stitch (or work-in-progress) on social media groups and online forums.
  • Gift finished pieces to loved ones.
  • Share store links to our free patterns on social media, so your friends can download the free patterns for themselves.
  • Stitch one of our designs, then sell it as a finished piece with a clear reference to Season of the Stitch on the product label or product description.
  • Buy a pattern as a gift to someone special.

It is NOT ok to:

  • Print our patterns and give to your family or friends.
  • Share digital copies of our patterns to Facebook Groups or other social media.
  • Photocopy our patterns and distribute at your embroidery club.
  • Email digital copies of our patterns to other people.
  • Use our patterns to make kits or new charts to sell.

 

Please respect our artists and designers and help us continue to develop great cross stitch patterns at affordable prices.

Season of the Stitch

Chattanooga, TN